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PROSPECTS FOR APPLYING MARKETING INNOVATIONS IN THE CAR SERVICE MARKET (ON THE EXAMPLE OF THE SAMARKAND REGION)

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Bibliographic Details
Main Author: Shaymardonova, Dildora
Format: Recurso digital
Language:Uzbek
Published: Zenodo 2026
Subjects:
marketing innovations, car service, service economy, digital marketing, CRM systems, customer loyalty, service quality, competitiveness, Big Data.
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author Shaymardonova, Dildora
Shaymardonova, Dildora
author_facet Shaymardonova, Dildora
Shaymardonova, Dildora
contents <p>The article examines the theoretical and methodological foundations and practical prospects for implementing marketing innovations in the automotive service market using the Samarkand region as an example. Digital marketing, CRM (Customer Relationship Management) systems, Big Data analysis, and service personalization mechanisms are analyzed to increase the competitiveness of service enterprises under conditions of high automation. During the study, inter-district service indicators of the region were compared, and scientific proposals and recommendations were put forward to increase economic efficiency through the implementation of marketing innovations.</p>
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_19634433
institution Zenodo
language uzb
publishDate 2026
publisher Zenodo
record_format zenodo
spellingShingle PROSPECTS FOR APPLYING MARKETING INNOVATIONS IN THE CAR SERVICE MARKET (ON THE EXAMPLE OF THE SAMARKAND REGION)
Shaymardonova, Dildora
Shaymardonova, Dildora
marketing innovations, car service, service economy, digital marketing, CRM systems, customer loyalty, service quality, competitiveness, Big Data.
<p>The article examines the theoretical and methodological foundations and practical prospects for implementing marketing innovations in the automotive service market using the Samarkand region as an example. Digital marketing, CRM (Customer Relationship Management) systems, Big Data analysis, and service personalization mechanisms are analyzed to increase the competitiveness of service enterprises under conditions of high automation. During the study, inter-district service indicators of the region were compared, and scientific proposals and recommendations were put forward to increase economic efficiency through the implementation of marketing innovations.</p>
title PROSPECTS FOR APPLYING MARKETING INNOVATIONS IN THE CAR SERVICE MARKET (ON THE EXAMPLE OF THE SAMARKAND REGION)
topic marketing innovations, car service, service economy, digital marketing, CRM systems, customer loyalty, service quality, competitiveness, Big Data.
url https://doi.org/10.5281/zenodo.19634433

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