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| Format: | Recurso digital |
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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.19639448 |
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Table of Contents:
- <p>Multinational businesses that communicate in different languages need to ensure brand alignment acrossall markets․ Marketing technology ecosystems are becoming more complex and intertwined, andtranslation management platforms have to interact with digital asset management systems, content management systems and campaign automation tools</p>