ARTIFICIAL INTELLIGENCE IN GLOBAL MARKETING: EXAMINING CUSTOMER PERSONALIZATION THROUGH CASE STUDIES OF AMAZON AND NETFLIX
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| Natura: | Recurso digital |
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Zenodo
2026
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| _version_ | 1866901198451245056 |
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| author | rajarajeswari |
| author_facet | rajarajeswari |
| contents | |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19659327 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ARTIFICIAL INTELLIGENCE IN GLOBAL MARKETING: EXAMINING CUSTOMER PERSONALIZATION THROUGH CASE STUDIES OF AMAZON AND NETFLIX rajarajeswari |
| title | ARTIFICIAL INTELLIGENCE IN GLOBAL MARKETING: EXAMINING CUSTOMER PERSONALIZATION THROUGH CASE STUDIES OF AMAZON AND NETFLIX |
| url | https://doi.org/10.5281/zenodo.19659327 |