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DETERMINANTS OF IMPULSE BUYING BEHAVIOUR: AN EMPIRICAL ANALYSIS OF TRIGGER FACTORS AND DEMOGRAPHIC INFLUENCES IN RETAIL OUTLETS - A STUDY IN NORTH GOA

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Bibliographic Details
Main Author:	1Apurva Anand Naik*, 2Vishakha Anand Parsekar
Format:	Recurso digital
Language:	English
Published:	Zenodo 2026
Subjects:	Impulse buying Behaviour, retail outlets, store environment, consumer demographics, factor analysis, North Goa.
Online Access:	Acceder al recurso
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