DETERMINANTS OF IMPULSE BUYING BEHAVIOUR: AN EMPIRICAL ANALYSIS OF TRIGGER FACTORS AND DEMOGRAPHIC INFLUENCES IN RETAIL OUTLETS - A STUDY IN NORTH GOA
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| Main Author: | 1Apurva Anand Naik*, 2Vishakha Anand Parsekar |
|---|---|
| Format: | Recurso digital |
| Language: | English |
| Published: |
Zenodo
2026
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