| _version_ | 1866901923124215808 |
|---|---|
| author | Patri, Vani R. Kabadi, Priyanka S. |
| author_facet | Patri, Vani R. Kabadi, Priyanka S. |
| contents | <p class="MsoNormal"><em><span>Data privacy and security have emerged as critical concerns in the era of rapid technological advancements, posing challenges to the growth of e-commerce platforms. Innovations such as artificial intelligence and digital marketplaces have enhanced consumer convenience but have also increased risks related to data misuse and privacy breaches. This study focuses on Amazon to examine the impact of data privacy concerns on consumer trust in the Indian e-commerce sector. The research adopts a qualitative approach based on secondary data, including company policies, research articles, and news reports. It analyses Amazon’s data collection practices, personalization strategies, and privacy-related controversies. The findings reveal that while personalization improves user experience, concerns regarding transparency and ethical data usage negatively affect consumer trust. The study concludes that balancing personalization with strong data protection measures and regulatory compliance is essential to sustain trust in e-commerce platforms.</span></em></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19728936 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Data Privacy Concerns and Consumer Trust in E-commerce: A Case Study of Amazon India Patri, Vani R. Kabadi, Priyanka S. Data Privacy, E-Commerce, Amazon India, Customer trust. <p class="MsoNormal"><em><span>Data privacy and security have emerged as critical concerns in the era of rapid technological advancements, posing challenges to the growth of e-commerce platforms. Innovations such as artificial intelligence and digital marketplaces have enhanced consumer convenience but have also increased risks related to data misuse and privacy breaches. This study focuses on Amazon to examine the impact of data privacy concerns on consumer trust in the Indian e-commerce sector. The research adopts a qualitative approach based on secondary data, including company policies, research articles, and news reports. It analyses Amazon’s data collection practices, personalization strategies, and privacy-related controversies. The findings reveal that while personalization improves user experience, concerns regarding transparency and ethical data usage negatively affect consumer trust. The study concludes that balancing personalization with strong data protection measures and regulatory compliance is essential to sustain trust in e-commerce platforms.</span></em></p> |
| title | Data Privacy Concerns and Consumer Trust in E-commerce: A Case Study of Amazon India |
| topic | Data Privacy, E-Commerce, Amazon India, Customer trust. |
| url | https://doi.org/10.5281/zenodo.19728936 |