Competitive Intelligence: SERP Landscape Mapping, Share of Voice, and Reverse-Engineering as a Strategic Discipline
Fuente:
Zenodo
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Recurso digital |
| Langue: | anglais |
| Publié: |
Zenodo
2026
|
| Sujets: | |
| Accès en ligne: | |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| _version_ | 1866902095091728384 |
|---|---|
| author | Anwar, Ibrahim |
| author_facet | Anwar, Ibrahim |
| contents | An advanced SEO practitioner reference on competitive intelligence as a measurement and strategic discipline. The book covers SERP landscape analysis, Share of Voice modeling (position-weighted, volume-weighted, CTR-adjusted), competitor reverse-engineering across content architecture and link profiles, technical and schema reverse-engineering, competitive listening across communities and monitoring channels, CI reporting cadences, and a 90-day implementation checklist with 24 numbered steps across 6 phases. Includes a Competitor Tier Classification Framework and a Share of Voice Tracking Worksheet. Volume 8 of the Advanced SEO series. ~17,000 words, A5 trim, 117 pages, with 17 embedded diagrams. Restricted access: contact the author for the full PDF. |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19802773 |
| institution | Zenodo |
| language | eng |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | Competitive Intelligence: SERP Landscape Mapping, Share of Voice, and Reverse-Engineering as a Strategic Discipline Anwar, Ibrahim SEO competitive intelligence SERP analysis share of voice reverse engineering backlink analysis competitor monitoring advanced SEO practitioner reference search visibility An advanced SEO practitioner reference on competitive intelligence as a measurement and strategic discipline. The book covers SERP landscape analysis, Share of Voice modeling (position-weighted, volume-weighted, CTR-adjusted), competitor reverse-engineering across content architecture and link profiles, technical and schema reverse-engineering, competitive listening across communities and monitoring channels, CI reporting cadences, and a 90-day implementation checklist with 24 numbered steps across 6 phases. Includes a Competitor Tier Classification Framework and a Share of Voice Tracking Worksheet. Volume 8 of the Advanced SEO series. ~17,000 words, A5 trim, 117 pages, with 17 embedded diagrams. Restricted access: contact the author for the full PDF. |
| title | Competitive Intelligence: SERP Landscape Mapping, Share of Voice, and Reverse-Engineering as a Strategic Discipline |
| topic | SEO competitive intelligence SERP analysis share of voice reverse engineering backlink analysis competitor monitoring advanced SEO practitioner reference search visibility |
| url | https://doi.org/10.5281/zenodo.19802773 |