| _version_ | 1866901165102333952 |
|---|---|
| author | MUSA, Alhassan, MURJANATU, Mohammed Abba & SWAM, James Sani |
| author_facet | MUSA, Alhassan, MURJANATU, Mohammed Abba & SWAM, James Sani |
| contents | <p>Artificial Intelligence (AI) is increasingly transforming communication practices globally, including public relations<br>(PR). Despite its growing relevance, empirical evidence on AI adoption in public sector public relations at the local<br>government level in Nigeria remains limited. This study examined the use of Artificial Intelligence for public relations<br>practice among Information Officers in the 23 Local Government Areas of Kaduna State, Nigeria. Using a quantitative<br>survey research design, data were collected from 79 Information Officers through structured questionnaires. Findings<br>revealed a moderate level of AI adoption, with 67% of respondents indicating the use of AI tools, primarily for content<br>creation and social media analytics. However, the adoption of advanced tools such as chatbots, predictive analytics,<br>and sentiment analysis remains low. Inadequate infrastructure and lack of training emerged as the major challenges to<br>effective AI integration. The study concludes that while awareness and acceptance of AI among Information Officers<br>are high, systemic constraints such as such as inadequate infrastructure and limited training prevents its full potential<br>and hinder optimal utilization. The paper recommends capacity building, infrastructural development, supportive<br>government policies, and increased funding to enhance effective AI-driven public relations practice in local<br>governance.<br><br></p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19907730 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | USE OF ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS PRACTICE AMONG INFORMATION OFFICERS IN KADUNA STATE, NIGERIA MUSA, Alhassan, MURJANATU, Mohammed Abba & SWAM, James Sani Artificial Intelligence, Public Relations, Information Officers, Local Government, Kaduna State, Nigeria <p>Artificial Intelligence (AI) is increasingly transforming communication practices globally, including public relations<br>(PR). Despite its growing relevance, empirical evidence on AI adoption in public sector public relations at the local<br>government level in Nigeria remains limited. This study examined the use of Artificial Intelligence for public relations<br>practice among Information Officers in the 23 Local Government Areas of Kaduna State, Nigeria. Using a quantitative<br>survey research design, data were collected from 79 Information Officers through structured questionnaires. Findings<br>revealed a moderate level of AI adoption, with 67% of respondents indicating the use of AI tools, primarily for content<br>creation and social media analytics. However, the adoption of advanced tools such as chatbots, predictive analytics,<br>and sentiment analysis remains low. Inadequate infrastructure and lack of training emerged as the major challenges to<br>effective AI integration. The study concludes that while awareness and acceptance of AI among Information Officers<br>are high, systemic constraints such as such as inadequate infrastructure and limited training prevents its full potential<br>and hinder optimal utilization. The paper recommends capacity building, infrastructural development, supportive<br>government policies, and increased funding to enhance effective AI-driven public relations practice in local<br>governance.<br><br></p> |
| title | USE OF ARTIFICIAL INTELLIGENCE IN PUBLIC RELATIONS PRACTICE AMONG INFORMATION OFFICERS IN KADUNA STATE, NIGERIA |
| topic | Artificial Intelligence, Public Relations, Information Officers, Local Government, Kaduna State, Nigeria |
| url | https://doi.org/10.5281/zenodo.19907730 |