| _version_ | 1866902093670907904 |
|---|---|
| author | Progati Mukherjee |
| author_facet | Progati Mukherjee |
| contents | <p>Environmental, Social and Governance (ESG) frameworks have become a central element of corporate <br>accountability and sustainability reporting across the world. Governments, investors, and consumers <br>increasingly expect organisations to demonstrate responsible environmental practices, social commitment, and <br>ethical governance structures. However, despite rising awareness about climate change, social justice, and <br>responsible consumption, a significant gap continues to exist between what individuals claim to support and <br>how they actually behave in markets. <br>Traditional ESG research primarily focuses on corporate disclosures, sustainability ratings, and financial <br>performance indicators. While these approaches are useful for measuring organisational commitment to <br>sustainability, they rarely examine the cognitive and emotional mechanisms that shape how individuals <br>interpret sustainability information. As a result, many sustainability campaigns fail to influence behaviour even <br>when individuals express strong support for environmental and ethical values. <br>This paper introduces the concept of “Neuro-Responsive ESG,” a framework that integrates insights from <br>neuroscience, behavioural economics, and sustainability governance. The study explores how non‑invasive <br>Brain–Computer Interface (BCI) technologies may help analyse real‑time human responses to sustainability <br>communication such as ethical branding, climate messaging, and ESG disclosures. <br>The research proposes a conceptual model in which neural indicators such as attention, emotional engagement, <br>trust perception, and moral sensitivity are examined to understand how consumers process sustainability <br>information. The paper also discusses the ethical challenges associated with the use of neurodata, including <br>concerns related to informed consent, cognitive autonomy, and privacy protection. <br>By integrating emerging neurotechnologies with sustainability research, the concept of Neuro‑Responsive ESG <br>offers a novel interdisciplinary perspective for improving the effectiveness of sustainability communication and <br>strengthening human‑centred models of responsible consumption. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19949043 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | NEURO-RESPONSIVE ESG: THE ROLE OF BRAIN–COMPUTER INTERFACES IN ETHICAL CONSUMPTION Progati Mukherjee <p>Environmental, Social and Governance (ESG) frameworks have become a central element of corporate <br>accountability and sustainability reporting across the world. Governments, investors, and consumers <br>increasingly expect organisations to demonstrate responsible environmental practices, social commitment, and <br>ethical governance structures. However, despite rising awareness about climate change, social justice, and <br>responsible consumption, a significant gap continues to exist between what individuals claim to support and <br>how they actually behave in markets. <br>Traditional ESG research primarily focuses on corporate disclosures, sustainability ratings, and financial <br>performance indicators. While these approaches are useful for measuring organisational commitment to <br>sustainability, they rarely examine the cognitive and emotional mechanisms that shape how individuals <br>interpret sustainability information. As a result, many sustainability campaigns fail to influence behaviour even <br>when individuals express strong support for environmental and ethical values. <br>This paper introduces the concept of “Neuro-Responsive ESG,” a framework that integrates insights from <br>neuroscience, behavioural economics, and sustainability governance. The study explores how non‑invasive <br>Brain–Computer Interface (BCI) technologies may help analyse real‑time human responses to sustainability <br>communication such as ethical branding, climate messaging, and ESG disclosures. <br>The research proposes a conceptual model in which neural indicators such as attention, emotional engagement, <br>trust perception, and moral sensitivity are examined to understand how consumers process sustainability <br>information. The paper also discusses the ethical challenges associated with the use of neurodata, including <br>concerns related to informed consent, cognitive autonomy, and privacy protection. <br>By integrating emerging neurotechnologies with sustainability research, the concept of Neuro‑Responsive ESG <br>offers a novel interdisciplinary perspective for improving the effectiveness of sustainability communication and <br>strengthening human‑centred models of responsible consumption. </p> |
| title | NEURO-RESPONSIVE ESG: THE ROLE OF BRAIN–COMPUTER INTERFACES IN ETHICAL CONSUMPTION |
| url | https://doi.org/10.5281/zenodo.19949043 |