WEBSITE QUALITY AND EXTERNAL CUES INFLUENCE FIRST CLICK IMPULSE BUYING THROUGH COGNITIVE APPRAISAL THEORY

Fuente: Zenodo

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Bibliographic Details
Main Author:	Jihene Mrabet, Shweta, Mani Shreshtha, Ridhima Sharma, Alya Waleed Obaid Albalooshi, Dr. Timcy Sachdeva
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	Online Impulse Buying, Cognitive Appraisal Theory, Scarcity, Sales Promotion, Product Attributes, Website Quality.
Online Access:	Acceder al recurso
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