MANAGING UNCERTAINTY UNDER SPECIFIC CULTURAL AND SOCIAL NORMS: LIAISONS OF SOCIAL TRUST AND FEAR OF FAILURE WITH NEW ENTREPRENEURSHIP OPPORTUNITIES

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Main Author:	Mindaugas, Laužikas, Aistė, Miliūtė, Mukhammad, Khalili
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	Cultural And Social Norms; Entrepreneurship Opportunities; Fear Of Failure; Social Trust; Innovation.
Online Access:	Acceder al recurso
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author	Mindaugas, Laužikas, Aistė, Miliūtė, Mukhammad, Khalili
author_facet	Mindaugas, Laužikas, Aistė, Miliūtė, Mukhammad, Khalili
contents	<p class="MsoNormal"><strong><em><span>Uncertain times of change (such as geopolitical vulnerabilities, pandemics, economic crises, etc.) reveal capabilities of nascent and established entrepreneurs to strengthen competitive advantage and embrace cutting-edge technologies across various economies and industries, whereas specific cultural and social norms influence the level of social trust and fear of failure through intermediary factors, such as creative leadership, technological communication, and risk management. The purpose is to demonstrate that socio-cultural norms can positively influence the levels of social trust and fear of failure of entrepreneurs in light of uncertain times. The methodology is centred on gathering data via the quantitative survey of 255 Lithuanian entrepreneurs; followed by the correlation analysis. The results showed that stimulating factors could link cultural and social norms with social trust and, ultimately, affect pursuit of new entrepreneurship opportunities, in light of unexpected major events.</span></em></strong></p>
format	Recurso digital
id	zenodo_https___doi_org_10_5281_zenodo_20003764
institution	Zenodo
language
publishDate	2026
publisher	Zenodo
record_format	zenodo
spellingShingle	MANAGING UNCERTAINTY UNDER SPECIFIC CULTURAL AND SOCIAL NORMS: LIAISONS OF SOCIAL TRUST AND FEAR OF FAILURE WITH NEW ENTREPRENEURSHIP OPPORTUNITIES Mindaugas, Laužikas, Aistė, Miliūtė, Mukhammad, Khalili Cultural And Social Norms; Entrepreneurship Opportunities; Fear Of Failure; Social Trust; Innovation. <p class="MsoNormal"><strong><em><span>Uncertain times of change (such as geopolitical vulnerabilities, pandemics, economic crises, etc.) reveal capabilities of nascent and established entrepreneurs to strengthen competitive advantage and embrace cutting-edge technologies across various economies and industries, whereas specific cultural and social norms influence the level of social trust and fear of failure through intermediary factors, such as creative leadership, technological communication, and risk management. The purpose is to demonstrate that socio-cultural norms can positively influence the levels of social trust and fear of failure of entrepreneurs in light of uncertain times. The methodology is centred on gathering data via the quantitative survey of 255 Lithuanian entrepreneurs; followed by the correlation analysis. The results showed that stimulating factors could link cultural and social norms with social trust and, ultimately, affect pursuit of new entrepreneurship opportunities, in light of unexpected major events.</span></em></strong></p>
title	MANAGING UNCERTAINTY UNDER SPECIFIC CULTURAL AND SOCIAL NORMS: LIAISONS OF SOCIAL TRUST AND FEAR OF FAILURE WITH NEW ENTREPRENEURSHIP OPPORTUNITIES
topic	Cultural And Social Norms; Entrepreneurship Opportunities; Fear Of Failure; Social Trust; Innovation.
url	https://doi.org/10.5281/zenodo.20003764