Del Consumidor al Sujeto Marca: Una Propuesta de Resignificación desde la Metamodernidad y el Branding de Trato Justo /From Consumer to Brand Subject: A Proposal for Resignification from Metamodernity and Fair Trade Branding

Fuente: Zenodo

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Bibliographic Details
Main Author:	Camirra Gouveia, Hermelinda
Format:	Recurso digital
Published:	Zenodo 2026
Subjects:	Sujeto marca, branding, metamodernidad, sociedad de consumo, resignificación, trato justo, transdisciplinariedad, Bauman, ética del consumo Código JEL: M31 - Marketing
Online Access:	Acceder al recurso
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