IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS

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Main Author:	Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
Format:	Recurso digital
Published:	Zenodo 2026
Online Access:	Acceder al recurso
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author	Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
author_facet	Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
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format	Recurso digital
id	zenodo_https___doi_org_10_5281_zenodo_20065645
institution	Zenodo
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publishDate	2026
publisher	Zenodo
record_format	zenodo
spellingShingle	IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS Hemlata Kanaujiya, Dr. Ashwani Kumar, Dr. Urvashi Sharma
title	IMPACT OF ETHICAL BRANDING AND SOCIAL MEDIA ENGAGEMENT ON CONSUMER TRUST AND LOYALTY: EVIDENCE FROM MAMAEARTH CONSUMERS
url	https://doi.org/10.5281/zenodo.20065645