A STUDY OF DECLINING CHILDREN'S TELEVISION CONTENT IN INDIA AND ITS IMPACT ON YOUTH
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| Natura: | Recurso digital |
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2026
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| _version_ | 1866901607890812928 |
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| author | Bhardwaj, Aniket |
| author_facet | Bhardwaj, Aniket |
| contents | <p>This study critically analyzes the evolution of children-oriented media in India and its<br>psychological and cultural consequences for adolescents. A mixed-method design was used in this<br>study. Quantitative surveys were conducted on 50 adolescents aged 12–17 years to ascertain<br>platform preferences, while qualitative semi-structured interviews were conducted with one<br>clinical psychologist, one film director, and one digital content developer. The results show<br>a drastic shift from linear television to streaming and OTT platforms, driven by rapid storytelling<br>and global accessibility. It also shows the disconnection between traditional moral-based Indian<br>content and the day-to-day lived realities of modern Inidan adolescents. Expert testimony has<br>pointed to a reduction in attention span, binge-watching behaviors, and difficulty maintaining local<br>relevance within algorithm- driven ecosystems. The study concludes that the revival of Indian<br>children's media is possible only through its reawakening to character-oriented, digital-first<br>formats that meet the psychological and heuristic realities of contemporary adolescents.<br>Originally published in Airo Research Journal (2026).</p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_20098939 |
| institution | Zenodo |
| language | |
| publishDate | 2026 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | A STUDY OF DECLINING CHILDREN'S TELEVISION CONTENT IN INDIA AND ITS IMPACT ON YOUTH Bhardwaj, Aniket Indian children's television, digital media transition, psychological effects, cultural identity, mixed methods. <p>This study critically analyzes the evolution of children-oriented media in India and its<br>psychological and cultural consequences for adolescents. A mixed-method design was used in this<br>study. Quantitative surveys were conducted on 50 adolescents aged 12–17 years to ascertain<br>platform preferences, while qualitative semi-structured interviews were conducted with one<br>clinical psychologist, one film director, and one digital content developer. The results show<br>a drastic shift from linear television to streaming and OTT platforms, driven by rapid storytelling<br>and global accessibility. It also shows the disconnection between traditional moral-based Indian<br>content and the day-to-day lived realities of modern Inidan adolescents. Expert testimony has<br>pointed to a reduction in attention span, binge-watching behaviors, and difficulty maintaining local<br>relevance within algorithm- driven ecosystems. The study concludes that the revival of Indian<br>children's media is possible only through its reawakening to character-oriented, digital-first<br>formats that meet the psychological and heuristic realities of contemporary adolescents.<br>Originally published in Airo Research Journal (2026).</p> |
| title | A STUDY OF DECLINING CHILDREN'S TELEVISION CONTENT IN INDIA AND ITS IMPACT ON YOUTH |
| topic | Indian children's television, digital media transition, psychological effects, cultural identity, mixed methods. |
| url | https://doi.org/10.5281/zenodo.20098939 |