The influence of interactivity, trust, and celebrity endorsement in live streaming on impulsive purchasing behavior of skincare products in Generation Z.

Fuente: Zenodo

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Bibliographic Details
Main Authors:	aras, aulia, Rohani Abigail, Maria, Lisa, Mei, Sriwardiningsih, Enggal
Format:	Recurso digital
Published:	Zenodo 2026
Online Access:	Acceder al recurso
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