The influence of interactivity, trust, and celebrity endorsement in live streaming on impulsive purchasing behavior of skincare products in Generation Z.

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Autores principales: aras, aulia, Rohani Abigail, Maria, Lisa, Mei, Sriwardiningsih, Enggal
Formato: Recurso digital
Publicado: Zenodo 2026
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author aras, aulia
Rohani Abigail, Maria
Lisa, Mei
Sriwardiningsih, Enggal
author_facet aras, aulia
Rohani Abigail, Maria
Lisa, Mei
Sriwardiningsih, Enggal
contents
format Recurso digital
id zenodo_https___doi_org_10_5281_zenodo_20120411
institution Zenodo
language
publishDate 2026
publisher Zenodo
record_format zenodo
spellingShingle The influence of interactivity, trust, and celebrity endorsement in live streaming on impulsive purchasing behavior of skincare products in Generation Z.
aras, aulia
Rohani Abigail, Maria
Lisa, Mei
Sriwardiningsih, Enggal

title The influence of interactivity, trust, and celebrity endorsement in live streaming on impulsive purchasing behavior of skincare products in Generation Z.
url https://doi.org/10.5281/zenodo.20120411