The influence of interactivity, trust, and celebrity endorsement in live streaming on impulsive purchasing behavior of skincare products in Generation Z.
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| Autores principales: | aras, aulia, Rohani Abigail, Maria, Lisa, Mei, Sriwardiningsih, Enggal |
|---|---|
| Formato: | Recurso digital |
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2026
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| Acceso en línea: | |
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