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| Format: | Recurso digital |
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Zenodo
2026
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| Online Access: | https://doi.org/10.5281/zenodo.20348912 |
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Table of Contents:
- <p>Abstract: The rapid advancement of digital technologies has transformed the global tourism<br>industry into a data-driven ecosystem, where business analytics plays a critical role in<br>decision-making, customer experience enhancement, and destination management. This paper<br>examines the integration of business analytics within the digital economy framework, focusing<br>specifically on the tourism sector in Goa, India. As one of the most prominent tourist<br>destinations in the country, Goa presents a compelling case for understanding how analytics,<br>artificial intelligence, and digital platforms are reshaping tourism dynamics. The study<br>explores key dimensions such as tourist behavior analysis, digital marketing, smart tourism<br>initiatives, and policy implications. Supported by recent data and scholarly insights, the paper<br>highlights both opportunities and challenges in leveraging analytics for sustainable tourism<br>development. The findings suggest that while Goa has made significant progress in digital<br>transformation, there remains substantial scope for integrating advanced analytics for longterm competitiveness.<br>Keywords: Business Analytics; Digital Economy; Tourism Industry; Goa Tourism; DataDriven Decision Making; Tourist Behaviour Analysis; Digital Marketing; Sustainable Tourism<br>Development</p>