Search Results - Beichen Liang

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    The goal is attainable: the effects of goal gradient and sub-goals on escalation of commitment in a new product evaluation by Beichen Liang

    Published 2021
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    Artículo científico

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    AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS by Beichen Liang

    Published 2014
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    Artículo científico

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