APA (7th ed.) Citation

Gupta, D. K., & Jambhekar, A. (2002). What Is Marketing in Libraries? Concepts, Orientations, and Practices.

Chicago Style (17th ed.) Citation

Gupta, Dinesh K., and Ashok Jambhekar. What Is Marketing in Libraries? Concepts, Orientations, and Practices. 2002.

MLA (9th ed.) Citation

Gupta, Dinesh K., and Ashok Jambhekar. What Is Marketing in Libraries? Concepts, Orientations, and Practices. 2002.

Warning: These citations may not always be 100% accurate.