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| Main Authors: | , |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=EJ661427 |
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Table of Contents:
- What Is Marketing in Libraries? Concepts, Orientations, and Practices. Gupta, Dinesh K. Jambhekar, Ashok Marketing Special Libraries User Needs (Information) Discusses the role of marketing in library and information centers and emphasizes the main concern of satisfying the customer. Considers whether concepts from the business world can be transferred to public service organizations; and discusses marketing as a philosophy, as a set of techniques, and as an approach, and examines the common threads. (LRW)