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| Main Author: | |
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| Format: | Artículo científico |
| Language: | en |
| Published: |
Universidade do Algarve
2017
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=388753561002 |
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Table of Contents:
- Place branding in tourism: a review of theoretical approaches and management practices Marta Almeyda-Ibáñez Babu P. George Estudios de Turismo brand equity case studies Place branding brand assessment destination marketing This paper draws from the generic literature on branding to develop the idea of tourist based destination branding. Tourist based brand equity is proposed as an alternative to the more traditional destina tion resource centered idea of brand equity. In that process, it identifies various tourism related nuances that obfuscate brand building. Measurement approaches to quantify destination brand equity are compared, highlighting the pros and cons of each appr oach. Throughout the discussion, examples of successful destination branding practices are integrated. 2017 artículo científico 2182-8458 https://www.redalyc.org/articulo.oa?id=388753561002 en http://www.redalyc.org/revista.oa?id=3887 Tourism & Management Studies application/pdf Universidade do Algarve Tourism & Management Studies (Portugal) Num.4 Vol.13