APA (7th ed.) Citation

Pedron, C. (2009). What lies behind the concept of customer relationship management? discussing the essence of crm through a phenomenological approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração.

Chicago Style (17th ed.) Citation

Pedron, Cristiane. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009.

MLA (9th ed.) Citation

Pedron, Cristiane. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009.

Warning: These citations may not always be 100% accurate.