Pedron, C. (2009). What lies behind the concept of customer relationship management? discussing the essence of crm through a phenomenological approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração.
Chicago Style (17th ed.) CitationPedron, Cristiane. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009.
MLA (9th ed.) CitationPedron, Cristiane. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of Crm Through a Phenomenological Approach. Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2009.
Warning: These citations may not always be 100% accurate.