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Main Authors: Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Richard Paul Bagozzi, Janaina de Moura Engracia de Giraldi, Fernando Batista Da Costa
Format: Artículo Open Access
Published: Wiley 2026
Subjects:
Psychology & Marketing
Online Access:https://onlinelibrary.wiley.com/doi/10.1002/mar.70181
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