APA (7th ed.) Citation

MOUNTASSIR, L., GMIRA, F., IBNOU-LAAROUSSI, S., & KHTABE, F. E. (2026). Digital Experiential Marketing and Repurchase Intentions Among Generation Z in Morocco: An Extended Theory of Planned Behavior Approach. Zenodo.

Chicago Style (17th ed.) Citation

MOUNTASSIR, Lamia, Firdaous GMIRA, Samah IBNOU-LAAROUSSI, and Fatima Ezzahra KHTABE. Digital Experiential Marketing and Repurchase Intentions Among Generation Z in Morocco: An Extended Theory of Planned Behavior Approach. Zenodo, 2026.

MLA (9th ed.) Citation

MOUNTASSIR, Lamia, et al. Digital Experiential Marketing and Repurchase Intentions Among Generation Z in Morocco: An Extended Theory of Planned Behavior Approach. Zenodo, 2026.