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| Format: | Recurso digital |
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Zenodo
2007
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| Online Access: | https://doi.org/10.5281/zenodo.19597109 |
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| _version_ | 1866901492509704192 |
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| author | Porter, Scott Moriarty, Patrick Fiedler, John Maxwell, Bob |
| author_facet | Porter, Scott Moriarty, Patrick Fiedler, John Maxwell, Bob |
| contents | <p>Presentation given at the Sawtooth Software Conference in held October 17-19 in Santa Rosa California. Two videos were shown, and a deck presented. One of the videos visualized cultural icons of different types, people, brands, etc. in the same multidimensional space. The presentation was about the product "ConsumerMaps", which was a tracking study allowing analysis of the various entities and their close neighbors. <br><br>There were two video files shown during the presentation (included in the zip). One was a news clip providing some context on the cultural research. The second included video file (nbc_sor3_1000.mov) provides a 3D tour of the multidimensional space, rendered using the Partiview visualization engine, in order to demonstrate the spatial relationships between the clustered entities. </p> |
| format | Recurso digital |
| id | zenodo_https___doi_org_10_5281_zenodo_19597109 |
| institution | Zenodo |
| language | |
| publishDate | 2007 |
| publisher | Zenodo |
| record_format | zenodo |
| spellingShingle | ConsumerMaps: Defining the Linkages between Cultural Icons Porter, Scott Moriarty, Patrick Fiedler, John Maxwell, Bob Cultural Sociology Perceptual Mapping Joint Space Mapping Ideological Embedding Psychographics Brand Magnetism Valence Resonance Marketing Science Partiview Interactive Mapping Interactive 3D Rendering <p>Presentation given at the Sawtooth Software Conference in held October 17-19 in Santa Rosa California. Two videos were shown, and a deck presented. One of the videos visualized cultural icons of different types, people, brands, etc. in the same multidimensional space. The presentation was about the product "ConsumerMaps", which was a tracking study allowing analysis of the various entities and their close neighbors. <br><br>There were two video files shown during the presentation (included in the zip). One was a news clip providing some context on the cultural research. The second included video file (nbc_sor3_1000.mov) provides a 3D tour of the multidimensional space, rendered using the Partiview visualization engine, in order to demonstrate the spatial relationships between the clustered entities. </p> |
| title | ConsumerMaps: Defining the Linkages between Cultural Icons |
| topic | Cultural Sociology Perceptual Mapping Joint Space Mapping Ideological Embedding Psychographics Brand Magnetism Valence Resonance Marketing Science Partiview Interactive Mapping Interactive 3D Rendering |
| url | https://doi.org/10.5281/zenodo.19597109 |